Design: Get Real – Up Front

We believe designing fixtures merges design and reality. So we design to our core manufacturing strengths and engineer simultaneously. At the same time, we incorporate the manufacturing up front instead of designing first, then figuring out production later. Ultimately, our mission is to produce fixtures that enjoy a nice, long, lucrative career in sales. And, having our design efforts led by a creative director with over 15 years of manufacturing, branding and design experience makes the process hum from the start.

Before sketching his first design, Brian Sturkie loaded trucks and installed fixtures, finally making his mark designing a water balloon launcher (nailed the COO at the company picnic). When he got his job back (Lucky for him, the president thought it was hilarious.), he designed for Coke, MCI, Mazda, Fiji Water, Zumiez and Dr Pepper, and was awarded two POPAI Indians and patents. There’s no lack of enthusiasm coming from the creative team. Who else walks into a store, bursting: “Look at that brushed steel – fan-tastic!”