Widmer Brothers Brewing Company wanted to elevate their flagship unfiltered wheat beer, Hefeweizen®, to the top of customers’ shopping lists. Since Hefeweizen® is typically served with a wedge of lemon, an upscale display in the produce department would cross-merchandise the Hefeweizen® and lemons while making the product top-of-mind. Widmer Brothers wanted a display that would reflect their handcrafted brand while staying within a price point of $100 per unit.