Transforming a brand…while keeping it real

To sustain brand value over time, brands create an environment for innovation; adjust the product mix to give the brand new resonance. Some companies even take the leap to transform the entire brand proposition. At least that’s what it felt like when Eddie Bauer recently launched the First Ascent line and transitioned from casual wear into the segment of outdoor apparel and mountaineering gear. Being in my thirties and passionate about climbing
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Welcome to Grand & Benedicts
store fixtures

We strive to make your shopping experience for store fixtures and retail displays as convenient as possible – starting with over 3,000 items available for immediate shipping. Shop online, browse our eCatalog or, if you prefer, we’ll send you our printed Store Fixture catalog. If you’re in a hurry, we’ll crank out same-day shipping (except weekends). Once you’ve made your selections, feel safe knowing Grand & Benedicts Store Fixture purchases come with a 60-day return policy backed by a staff ready to assist you.